About Quality Tourism Accreditation

Australian Tourism Industry Council
Australian Tourism Industry Council (ATIC) is the national representative body for tourism. The role of ATIC is to provide leadership and industry representation through a national voice for tourism, and to manage national industry development programs.
ATIC is the owner and licensor of the Quality Tourism Framework and Brandmark.

Quality Tourism Framework
Following more than 20 successful years of recognising high-quality tourism businesses, Australian tourism accreditation and awards has been re-branded to better promote your business.
The new Quality Tourism Framework will combine multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business.
The Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.

Quality Tourism Accreditation
Leading Australian tourism operators display the Quality Tourism Accredited Business Logo. They’ve met specific criteria ensuring they are committed to exceeding your expectations with great customer service and the highest standards of business practice.
When you choose a business with the “tick” you can expect:
• Quality
• Reliability
• Professional customer service
• Sound environmental practices
• An appropriately licenced and qualified operator
• Adherence to a Code of Ethics

The Quality Tourism Framework (QTF) provides businesses with the necessary online tools and resources to ensure best practice management, customer confidence and ongoing sustainability.

The QTF incorporates three of Australia’s well-respected industry programs:
• Quality Tourism Accreditation
• Star Ratings
• Australian Tourism Awards, including the Brolga Awards