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Members Newsletter 15 November 2024

Friday 15, Nov 2024
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Contents
Meetings and Events
Nov General Meeting
2024 Brolgas Celebration 
TTE Digital Coach Program
Pricing and Packaging your product TNT 
Future Proof your Business - Workshop
Programs and Campaigns
Territory Tourism Discount Scheme 2
Update Bookeasy
Netflix series Territory
Submit Your Events To the TTE Website
Submit Cyclone Tracy Commemoration Events

Top End Visitor Information Centre
Top End VIC Updates
VIC Advertising
Upcoming Cruise Ships
Member Noticeboard
Deckchair Cinema Advertising
Liquid Light Returns
Parrtjima
Litchfield NP
NT Gov Media Releases
Grants and Funding
View available grants here
Surf Lifesaving NT
 

Meetings & Events
Ticket sales have now closed for our member dinner but for those wishing to attend the general meeting please use the online meeting option below. 
Thank you to our sponsoring host:
RSVP Meeting Online
 

Brolga Award winners celebrate tourism industry

Congratulations to all the nominees and winners including the Top End Visitor Information Centre for Visitor Information Services.
And the Winners are
 
This week in Digital Marketing:

Tourism Top End's Digital Coach Program is here to grow your business.
Leverage digital marketing to reach more customers and drive more sales. 
No matter what your experience level is; our (free) program is here to support your success. 
 
Book your Digital Coach session now:
calendly.com/ttedigitalcoach/digital_coach_session
 
IN THIS WEEK'S DIGITAL MARKETING UPDATES:
Albanese Government Announces New Minimum Age Limit for Social Media
The Australian prime minister, Anthony Albanese, says a ban on social media will put the onus on platforms to keep out children under the age of 16.

How Thailand Is Using AI to Tap into Gen Z’s Love for Spiritual Tourism
Tourism Authority of Thailand has introduced an AI-driven initiative designed to boost spiritual tourism.

Most visited travel and tourism websites worldwide in September 2024
In September 2024, booking.com was the most visited travel and tourism website worldwide

 For any queries about your Digital Marketing, contact sfernandes@tourismtopend.com.au
Click to Schedule Your (Free) Digital Coach Session
 
Webinar: Pricing and packaging your product
Pricing your product well is key to driving profitability, while strategic packaging can make your product more attractive and valuable to customers. 
 In this webinar Tourism NT, in partnership with Tourism Top End and Tourism Central Australia, will share insights on effective pricing strategies. Learn the value of packaging your product and how to effectively leverage current campaigns, such as Territory Tourist Discount Scheme and Netflix’s Territory. Effective pricing and packaging can enhance your marketing, increase sales and improve customer satisfaction. 
Date: Tuesday 19 November 2024
Time: 10:00am – 11:00am
Register to join this session
 
QTF Workshop
Future-Proof Your Business - Tourism Emissions Reduction Program
Date:      28 November, 2024
Time:     10:00 am – 11:00am
Venue:   Online via Zoom or in person at 6 Bennett Street Darwin CBD (limited space)
Cost:      FREE
Registration in person email - industrydevelopment@tourismtopend.com.au
 
Facilitated by:  Daniela Ruiz –Tourism Sustainability Manager, Carbonhalo
What you can expect from the workshop:
  • Learn about new government mandates effective January 1, 2025, requiring carbon emissions disclosure for businesses.
  • Discover methods to measure and reduce your business’s emissions effectively.
Zoom Registration
 

Programs and Campaigns
Territory Tourism Discount Scheme - Round 2
 
Package Expression of Interest!
Get Involved in Round 2 Discount Scheme for your chance at extra exposure! Packages and value adds really draw the attention of consumers and we would love to be overflowing with incredible deals in the Top End. 
KEY DATES
Discounted sales commence: 1st October 2024
Discounted sales close: 31st March 2025
Eligible travel period: 1st January - 31st March 2025*
 
*Travel is to commence up to and including 31 March 25
*Funding is available until 31 March 2025, or until funds are fully allocated.
Campaign Toolkit Here
Guidelines for Round 2 of the Discount Scheme
Package/Value Add - EOI
 
Check your page on the TTE consumer website – www.tourismtopend.com.au – this is a great advertising tool for your business – one of many benefits of being a member
  •  Update your images
  • Ensure your Business Description is up to date – put your ‘Unique Selling Points’
  • Products –accommodation & tours – ensure your bookable products are showing and available – whether you self-manage, link with a channel manager or tour partner
  • Bank Details need to be correct (this is how TTE pay you)
  • Cancellation Policy
Ensure you product is bookable & available for the Territory Tourism Discount Scheme !
 
Leverage the Success of Netflix's 'Territory' with Tourism NT
With the release of the Netflix series Territory, filmed on location in the NT, there’s a fantastic opportunity to highlight our region’s unique outback, adventure, and station life experiences.
Here’s how you can get involved:
  • Use Territory Key Messages: Include the essence of outback, adventure, and station life in your communications to showcase experiences that align with the series.
  • Display the Territory for Real Badge: Add the campaign’s badge to your marketing materials to connect with the excitement around the show.
  • Activate Social Media Advocates: Share your Territory-themed content with the hashtag #NTAustralia and tag @NTAustralia to build a community of Territory social media advocates.
  • List on the Territory Campaign Page: https://northernterritory.com/territory
If you offer experiences that align with the themes of Territory (e.g., outback, dramatic landscapes, adventure, station life), you can feature your ATDW listing on the official campaign page. Just email support@atdw.com.au to request inclusion.
For any questions on how to get involved, or for more information on this Territory activity, reach out to the Tourism NT marketing team at marketing.tourismnt@nt.gov.au.
Access Key Messages and Assets
For resources, visit the Territory for Real page: www.tourismnt.com.au/marketing/domestic-marketing/current-campaigns/territory-real
Let’s make the most of this exciting opportunity to showcase the Northern Territory as a must-visit destination.
 

Submit Your Events to the TTE Website

Whether it’s a cultural festival, community market, sports competition, or something else entirely, we’re here to help you spread the word!

Our Events page is one of the most visited sections on the TTE website, making it the perfect platform to create awareness and attract more attention to your event. Don't miss out - submit your event today and reach a wider audience!
Submit Your Event
 

Submit Your Cyclone Tracy Commemoration Event
As we approach the 50th anniversary of Cyclone Tracy, we’re seeing increased interest from visitors and locals alike who are eager to attend the commemoration events. Many are already planning their travel and accommodation around what’s on offer, so now is the time to ensure your event is included in the official program.

If you’re hosting an event and haven’t yet submitted your details, please do.
Submit Your Event
 

Top End Visitor Information Centre

Congratulations to your Top End Visitor Information Centre for winning the Visitor Information Services award at the recent Brolgas, well done to Sarah and her team for the outstanding efforts. 
 
Operator phone
Reminder the operator's phone number is:
0482 470 835. 
Please use it for direct contact during centre operating hours. This number is for the exclusive use of our members and not for public use or distribution. 
 
We need more brochures!
With the growing number of visitors to the Visitor Centre, our brochure supply is running low. We kindly ask you to restock your brochures by dropping them off to our friendly staff at 6 Bennett Street.

Your contribution ensures that all our visitors have access to valuable information and that your business is well-represented.
 
Visitor Centre Advertising
Book VIC digital advertising for 2024:
  • Video Wall
  • Digital Brochure
  • Website Banner
BOOK NOW!
 
Cruise Ships
November 2024
Sun 17   Europa 2 - 516 pax    International
Sun 17   Viking Orion - 930 pax    International
Fri 22     Regatta - 684 pax    International
Mon 25  Quantum of the Seas - 4180 pax    International
Thu 28   Westerdam - 1964 pax    Domestic

Please note that Pax numbers are max capacity, actual numbers onboard may vary. List as supplied by Darwin Port.

View the entire cruise schedule HERE
The Quantum of the Seas is set to make her maiden visit to Darwin on Monday, 28th November, bringing approximately 4,100 passengers.
 
To celebrate this special occasion, the Top End Visitor Information Centre invites members to set up an information stall on the grass area outside. This is a great opportunity to activate the space and showcase your products to visitors as they disembark at the Bennett Street shade structure.
 
If you're interested in participating, please register your interest with Sarah at manager@visittopend.com.au
 
Please note: This opportunity is for promotion and information sharing only, not direct sales.
 
 

Do you need to contact our VIC staff?
Please call the VIC directly 0482 470 835 
 

Member Noticeboard 
Deckchair Cinema Advertising - 2025
G’day! We’re offering 20% off seasonal advertising at Darwin’s iconic Deckchair Cinema for current TTE Members in 2025. Reach 50,000+ locals and tourists on the big screen under the tropical night sky from April to November. With flexible ad options, this is a prime chance to showcase your brand in a unique setting.
Don’t miss out—there are just 4 seasonal spots available and they sell out each year! For more information head over to www.deckchaircinema.com/cinema-advertising or get in touch with the cinema manager James Parker on 08 8941 4377 or manager@deckchaircinema.com
 
Liquid Light returns to Darwin Waterfront
Following an epic debut in 2023, the show-stopping ‘Liquid Light’ showcase will return to Darwin Waterfront on Saturday, 30 November. Bigger, bolder and brighter than its first year, the 2024 edition of the free sound, water and light show promises to deliver an unforgettable experience during the Top End’s festive season. Get ready to be dazzled as the show brings even more fountains, flames, lasers and lights to the Waterfront.

Running until Sunday, 5 January, ‘Liquid Light’ will feature two unique shows. The first, ‘A Christmas Wonderland’ will celebrate all things Christmas from 30 November to Christmas Day. The magic continues with the New Year’s Eve Spectacular, lighting up the last night of 2024 and continuing into the first week of 2025.
More Darwin Waterfront Information Here
 
Parrtjima
A Festival in Light returns to the heart of Australia from 4–13 April 2025, transforming Alice Springs Desert Park with an awe-inspiring blend of culture, art, and technology.
Set against the ancient MacDonnell Ranges, this unique festival invites audiences of all ages to experience the only authentic Aboriginal light festival of its kind, where ancient and modern elements beautifully converge.
Parrtjima celebrates earth’s oldest continuous living culture through mesmerising light installations, immersive workshops, insightful talks, and an incredible music lineup.
Under the Red Centre’s starry skies on Arrernte Country, this 10th instalment of Parrtjima promises a remarkable journey through timeless stories and vibrant creativity.
 
Don’t miss the chance to watch the desert come alive with light, culture, and celebration!
More Information Here
 
NT Government Media Releases 
Brolga Award winners celebrate tourism industry
Cyclone Tracy exhibition opens at Library & Archives NT
Caring for Country music awards celebrate Territory talent
SeaLink ferry service to continue for another five years
Better access for Harrison Dam hunters
 
Grants and Funding
Click For More Information
- Reduce Day to Day Costs
- Major Grant Rounds
- Biz Secure Program 

Click HERE for more grant and funding information
 
Surf Lifesaving NT 
Please see the below link for safe swimming information in the waters surrounding the Top End. 
Safe Swimming Information Here
 
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Copyright © 2023 Tourism Top End, all rights reserved.

Our mailing address is:
GPO Box 4392, Darwin NT

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