Tourism Top End

Members Newsletter 29 November 2024

Friday 29, Nov 2024

Contents
Meetings and Events
TTE November General Meeting
Litchfield Loop AGM
TTE Digital Coach Program
ATIC September Survey
Pricing and Packaging your product TNT
Programs and Campaigns
Territory Tourism Discount Scheme 2
Update Bookeasy
Submit Your Events To the TTE Website
Submit Cyclone Tracy Commemoration Event s

Top End Visitor Information Centre
Top End VIC Updates
VIC Advertising
Upcoming Cruise Ships
Member Noticeboard
NT Gov Media Releases
Grants and Funding
View available grants here
Surf Lifesaving NT

Meetings & Events

TTE November General Meeting and Christmas Dinner.
Sam and the team would like to extend their heartfelt thanks to everyone who attended the November General Meeting and Christmas Dinner. It was a fantastic evening enjoyed by all, featuring a delicious meal at the Darwin Turf Club and an incredible selection of prizes generously provided by our wonderful supporters and members.

Thank you for making the event so memorable!

Litchfield Loop AGM

On Thursday, 28th November, the Litchfield Loop Association held its AGM at the Darwin River Tavern. The meeting was well attended by members of Litchfield Loop and interested operators.

The Litchfield Loop committee extends its gratitude to Sam Bennett (TTE) and Scott Lovett (TNT) for their insightful presentations during the meeting. A heartfelt thank you also goes out to the dedicated committee members for their invaluable support and participation over the past year.

We’re looking forward to an exciting and positive 2025!

This week in Digital Marketing:

Tourism Top End's Digital Coach Program is here to grow your business.

Leverage digital marketing to reach more customers and drive more sales.

No matter what your experience level is, our (free) program is here to support your success.

Book your Digital Coach session now:
calendly.com/ttedigitalcoach/digital_coach_session

IN THIS WEEK'S DIGITAL MARKETING UPDATES:

Travel Marketing Summit: How Abbie Chatfield’s ‘risqué’ content proved to be a hit for Tourism NT
When Australian media personality Abbie Chatfield teamed up with Tourism NT, the move was seen by some as a risk. But the results speak for themselves.

Unlocking the power of AI in marketing: Debunking common myths
Though 60 percent of marketers already harnessing AI in their operations, some marketers cling to misconceptions that stifle their ability to fully embrace AI.

Awesome Marketing Campaign: Carnival Cruise Line highlights holiday brain in latest platform expansion
Leveraging a narrator named Carlo, the campaign plays on the idea that peoples’ brains act differently when they’re holidaying on a Carnival cruise ship.

For any queries about your Digital Marketing, contact sfernandes@tourismtopend.com.au

Click to Schedule Your (Free) Digital Coach Session

Economic Strains Persist but Australian Tourism Businesses Anticipate International Boost
The September 2024 quarterly business sentiment survey from the Australian Tourism Industry Council, in partnership with Tourism Top End, details another tough quarter for Australian tourism businesses amid ongoing challenging economic conditions.
The national survey found that 69% of businesses were trading as usual however, approximately 41% of businesses saw weaker activity compared to same quarter in 2023, with only 33% of businesses seeing stronger activity.
Weaker activity was influenced by decreased visitors to the area, lack of consumer confidence, weaker economic conditions and rising business costs. Businesses seeing stronger demand attributed this to school holidays, growing their digital presence and increasing their investment into advertising and promotion. The Quality Tourism programs are an ideal way that businesses can continue developing and improving their online presence as well as enhancing their tourism business overall. For more information contact Annie An by phone: 08 8980 6006, 0474577956 or email: industrydevelopment@tourismtopend.com.au
Click here to read more on the September 2024 Business Sentiment Survey.

Webinar: Pricing and packaging your product
Webinar: Working with domestic and international distribution
Working with trade distribution is a proven way to make your business more visible in key markets and increase bookings. By partnering with various distribution channels, you can tap into broader marketing efforts to reach a wider audience and drive year-round bookings.

Join Tourism NT to explore the benefits and differences between domestic and international trade distribution, including:
•   best practices for commission strategies
•   insights into key domestic and international markets
•   how to choose the right trade distribution partners for your business
•   steps to get your business ready for international visitors.

Date: Wednesday 4 December 2024
Time: 10:00am – 11:00am

Join the meeting now
Meeting ID: 468 599 701 816
Passcode: PWA5hh

Register now or email tourism.development@nt.gov.au for more information.

Programs and Campaigns

Territory Tourism Discount Scheme - Round 2 REVISED travel period

Package Expression of Interest!
Get Involved in Round 2 Discount Scheme for your chance at extra exposure! Packages and value adds really draw the attention of consumers and we would love to be overflowing with incredible deals in the Top End.
Please ensure that all existing offers are updated with the latest toolkit information.

KEY DATES
Discounted sales commence: 1st October 2024
Discounted sales close: 31st March 2025
Eligible travel period: 9th December - 31st March 2025*

*Travel is to commence up to and including 31 March 25
*Funding is available until 31 March 2025, or until funds are fully allocated.

Updated Campaign Toolkit Here

Guidelines for Round 2 of the Discount Scheme

Package/Value Add - EOI

Check your page on the TTE consumer website – www.tourismtopend.com.au – this is a great advertising tool for your business – one of many benefits of being a member

Update your images
Ensure your Business Description is up to date – put your ‘Unique Selling Points’
Products –accommodation & tours – ensure your bookable products are showing and available – whether you self-manage, link with a channel manager or tour partner
Bank Details need to be correct (this is how TTE pay you)
Cancellation Policy

Ensure you product is bookable & available for the Territory Tourism Discount Scheme !

Submit Your Events to the TTE Website

Whether it’s a cultural festival, community market, sports competition, or something else entirely, we’re here to help you spread the word!

Our Events page is one of the most visited sections on the TTE website, making it the perfect platform to create awareness and attract more attention to your event. Don't miss out - submit your event today and reach a wider audience!

Submit Your Event

50th Anniversary Commemorative Ceremony – Saturday 30 November 2024
The 25th of December 2024 marks 50 years since Cyclone Tracy hit Darwin.

To commemorate, City of Darwin and Northern Territory Government is hosting a free community service to recognise the significant impact Cyclone Tracy had on the Darwin community.

Join us on Saturday 30 November 2024 at Darwin Ski Club to recognise the significant impact of Cyclone Tracy and be an opportunity for the community, visitors, and survivors to connect, learn and commemorate.

Top End Visitor Information Centre

Operator phone
Reminder the operator's phone number is:
0482 470 835.
Please use it for direct contact during centre operating hours. This number is for the exclusive use of our members and not for public use or distribution.

We need more brochures!
With the growing number of visitors to the Visitor Centre, our brochure supply is running low. We kindly ask you to restock your brochures by dropping them off to our friendly staff at 6 Bennett Street.

Your contribution ensures that all our visitors have access to valuable information and that your business is well-represented.

Visitor Centre Advertising
Book VIC digital advertising for 2024:

Video Wall
Digital Brochure
Website Banner

BOOK NOW!

Cruise Ships
December 2024
Mon 09 Dec 2024 08:00   Seven Seas Explorer 750 pax International
Wed 11 Dec 2024 11:30   Viking Venus 930 pax International
Tue 31 Dec 2024 09:00   Regatta 684 pax Domestic
January 2025
Sat 18 Jan 2025 07:25   Seven Seas Voyager 700 pax International
Tue 21 Jan 2025 06:30   Europa 2 - 516 pax Domestic
Wed 22 Jan 2025 06:30   Noordam 2366 pax Domestic
Thu 23 Jan 2025 08:00   Coral Geographer 120 pax International
Sun 26 Jan 2025 08:30   Seven Seas Explorer 750 pax Domestic
Thu 30 Jan 2025 06:30   Viking Venus 930 pax Domestic
Feburary 2025
Mon 17 Feb 2025 06:30   Viking Sky 930 pax Domestic
Tue 18 Feb 2025 06:30   Queen Elizabeth 2068 pax Domestic
Sat 22 Feb 2025 06:30   Zuiderdam 1964 pax Domestic
Mon 24 Feb 2025 09:00   Seabourn Quest 458 pax Domestic
Wed 26 Feb 2025 08:00   Silver Muse 596 pax Domestic
Fri 28 Feb 2025 05:30   Arcadia 2388 pax Domestic
Please note that Pax numbers are max capacity, actual numbers onboard may vary. List as supplied by Darwin Port.

View the entire cruise schedule HERE

Do you need to contact our VIC staff?
Please call the VIC directly 0482 470 835

Member Noticeboard

NT Government Media Releases

Events to commemorate 50th anniversary of Cyclone Tracy

Multicultural Grant recipients announced

CLP Government delivers improved access for Territory hunters

Cyclone Tracy exhibition opens at Library & Archives NT

Grants and Funding

Click For More Information

- Reduce Day to Day Costs
- Major Grant Rounds
- Biz Secure Program

Click HERE for more grant and funding information

Surf Lifesaving NT
Please see the below link for safe swimming information in the waters surrounding the Top End.

Safe Swimming Information Here

Our Partners

Facebook

Instagram

Website

Copyright © 2023 Tourism Top End, all rights reserved.

Our mailing address is:
GPO Box 4392, Darwin NT

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.