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Members Newsletter 6 December 2024

Friday 06, Dec 2024
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Contents
Meetings and Events
TTE November General Meeting
Host a General Meeting
Memerbship Renewals 
TTE Digital Coach Program
ATIC September Survey
Australian Tourism Awards 
Programs and Campaigns
Territory Tourism Discount Scheme 2
Update Bookeasy
Tips and Tricks 
 

Top End Visitor Information Centre
Top End VIC Updates
VIC Advertising
Upcoming Cruise Ships
Member Noticeboard
NT Gov Media Releases
Grants and Funding
View available grants here
Surf Lifesaving NT
 

Meetings & Events
TTE November General Meeting and Christmas Dinner. 
Sam and the team would like to extend their heartfelt thanks to everyone who attended the November General Meeting and Christmas Dinner. It was a fantastic evening enjoyed by all, featuring a delicious meal at the Darwin Turf Club and an incredible selection of prizes generously provided by our wonderful supporters and members.

Thank you for making the event so memorable!
 
Host a General Meeting 
Tourism Top End invites its members to host a monthly meeting in 2025.

This is a valuable opportunity to connect with fellow members, engage with the wider tourism community, and highlight your business. As a host, you can showcase your venue or present updates about your products during the General Business segment. You’re also encouraged to share brochures or marketing materials with attendees, maximizing your visibility and creating meaningful connections.
Express your interest here
 

News and Opportunities
TTE Membership Renewals 2025

2025 Membership Renewal Reminder

You should have received your 2025 Membership Renewal email, which includes options to pay via Credit Card or EFT on the invoice.

Membership Renewal Incentive Promotion

Renew and pay your 2025 membership by 5 PM on Monday, 27th January 2025, to be entered into our exclusive incentive draw. Winners will be announced during the January TTE General Meeting— don’t miss your chance to win!

A big thank you to our Media members for generously providing the prizes for this promotion.

For any questions about your membership, feel free to contact us at membership@tourismtopend.com.au.
 
This week in Digital Marketing:

Tourism Top End's Digital Coach Program is here to grow your business.
 
Leverage digital marketing to reach more customers and drive more sales. 

No matter what your experience level is, our (free) program is here to support your success. 
 
Book your Digital Coach session now:
calendly.com/ttedigitalcoach/digital_coach_session
 
IN THIS WEEK'S DIGITAL MARKETING UPDATES:
 
Travel Marketing Summit: How Abbie Chatfield’s ‘risqué’ content proved to be a hit for Tourism NT
When Australian media personality Abbie Chatfield teamed up with Tourism NT, the move was seen by some as a risk. But the results speak for themselves.
 
Unlocking the power of AI in marketing: Debunking common myths
Though 60 percent of marketers already harnessing AI in their operations, some marketers cling to misconceptions that stifle their ability to fully embrace AI.
 
Awesome Marketing Campaign: Carnival Cruise Line highlights holiday brain in latest platform expansion
Leveraging a narrator named Carlo, the campaign plays on the idea that peoples’ brains act differently when they’re holidaying on a Carnival cruise ship.
 
For any queries about your Digital Marketing, contact sfernandes@tourismtopend.com.au
 
Click to Schedule Your (Free) Digital Coach Session
 
Economic Strains Persist but Australian Tourism Businesses Anticipate International Boost
The September 2024 quarterly business sentiment survey from the Australian Tourism Industry Council, in partnership with Tourism Top End, details another tough quarter for Australian tourism businesses amid ongoing challenging economic conditions.
The national survey found that 69% of businesses were trading as usual however, approximately 41% of businesses saw weaker activity compared to same quarter in 2023, with only 33% of businesses seeing stronger activity.
Weaker activity was influenced by decreased visitors to the area, lack of consumer confidence, weaker economic conditions and rising business costs. Businesses seeing stronger demand attributed this to school holidays, growing their digital presence and increasing their investment into advertising and promotion. The Quality Tourism programs are an ideal way that businesses can continue developing and improving their online presence as well as enhancing their tourism business overall. For more information contact Annie An by phone: 08 8980 6006, 0474577956 or  email: industrydevelopment@tourismtopend.com.au
Click here to read more on the September 2024 Business Sentiment Survey.
 
The 2024 Australian Tourism Awards will be held in March in Adelaide, recognising top performers across 26 tourism categories nationwide. The Northern Territory (NT) has several strong contenders nominated for these prestigious awards, following their successes at the 2024 Brolga Awards, which are NT's official tourism recognition program.

Prominent NT operators up for major awards include:

  • Katherine Outback Experience, recognised for its immersive cultural shows and accessibility initiatives.
  • Darwin Convention Centre, a premier venue for business events.
  • Darwin Festival, celebrated for its vibrant cultural events​

For a complete list of all NT winners and finalists, including those from other regions, you can visit the official Australian Tourism Awards page.
See the 2024 winners here
 

Programs and Campaigns
Territory Tourism Discount Scheme - Round 2 REVISED travel period

Package Expression of Interest – Round 2 Discount Scheme

Don’t miss this opportunity to boost your exposure! By participating in the Round 2 Discount Scheme, you can showcase irresistible packages and value-added deals that captivate consumers. Let’s make the Top End stand out with a wide range of incredible offers!

Important Reminder

Please ensure all existing offers are updated with the latest toolkit information to maximize their appeal.

Key Dates

  • Discounted Sales Period: 1st October 2024 – 31st March 2025
  • Eligible Travel Period: 9th December 2024 – 31st March 2025*

* Travel must commence no later than 31st March 2025.
* Funding is available until 31st March 2025 or until fully allocated.

Get involved today and make your mark in the Top End!
Updated Campaign Toolkit Here
Guidelines for Round 2 of the Discount Scheme
Package/Value Add - EOI
 

Maximize Your Business Presence on the TTE Consumer Website

Your page on the Tourism Top End consumer website (www.tourismtopend.com.au) is a valuable advertising tool and one of the many benefits of being a member. Make sure it’s working hard for your business by keeping it updated!

Checklist for Your Page:

  1. Update Your Images

    • Fresh, high-quality visuals can make a big impact.

  2. Revise Your Business Description

    • Highlight your unique selling points to stand out.

  3. Ensure Products Are Accurate and Bookable

    • Confirm your accommodation and tour products are visible and available.
    • Whether you self-manage, use a channel manager, or partner with a tour operator, ensure everything is linked and up to date.

  4. Verify Bank Details

    • Accurate bank details are essential for receiving payments from TTE.

  5. Review Your Cancellation Policy

    • Ensure your policy is clear and up to date for customer confidence.

  6. Participate in the Territory Tourism Discount Scheme

    • Make sure your products are bookable and eligible for this popular program!

Keep your page polished to attract more bookings and showcase the best of what your business offers!
 

Tips and Tricks 
Trade Show Tips
Who's who in the tourism industry
 

Top End Visitor Information Centre
Operator phone
Reminder the operator's phone number is:
0482 470 835. 
Please use it for direct contact during centre operating hours. This number is for the exclusive use of our members and not for public use or distribution. 
 
We need more brochures!

With the increasing number of visitors to the Visitor Centre, our brochure supply is running low. We kindly request that you restock your brochures by delivering them to our friendly team at 6 Bennett Street.

Your brochures help ensure visitors have access to valuable information while keeping your business prominently represented. Thank you for your support!
 
Visitor Centre Advertising
Book VIC digital advertising for 2025:
  • Video Wall
  • Digital Brochure
  • Website Banner
BOOK NOW!
 
Cruise Ships

Cruise Ship Schedule – December 2024 to February 2025

December 2024

  • Mon 09 Dec 2024 08:00 – Seven Seas Explorer 750 pax (International)
  • Wed 11 Dec 2024 11:30 – Viking Venus 930 pax (International)
  • Tue 31 Dec 2024 09:00 – Regatta 684 pax (Domestic)

January 2025

  • Sat 18 Jan 2025 07:25 – Seven Seas Voyager 700 pax (International)
  • Tue 21 Jan 2025 06:30 – Europa 2 516 pax (Domestic)
  • Wed 22 Jan 2025 06:30 – Noordam 2366 pax (Domestic)
  • Thu 23 Jan 2025 08:00 – Coral Geographer 120 pax (International)
  • Sun 26 Jan 2025 08:30 – Seven Seas Explorer 750 pax (Domestic)
  • Thu 30 Jan 2025 06:30 – Viking Venus 930 pax (Domestic)

February 2025

  • Mon 17 Feb 2025 06:30 – Viking Sky 930 pax (Domestic)
  • Tue 18 Feb 2025 06:30 – Queen Elizabeth 2068 pax (Domestic)
  • Sat 22 Feb 2025 06:30 – Zuiderdam 1964 pax (Domestic)
  • Mon 24 Feb 2025 09:00 – Seabourn Quest 458 pax (Domestic)
  • Wed 26 Feb 2025 08:00 – Silver Muse 596 pax (Domestic)
  • Fri 28 Feb 2025 05:30 – Arcadia 2388 pax (Domestic)

Please Note: Pax numbers indicate maximum capacity; actual onboard numbers may vary. This list is provided by Darwin Port.

View the entire cruise schedule HERE
 

Do you need to contact our VIC staff?
Please call the VIC directly 0482 470 835 
 

Member Noticeboard 
NT Government Media Releases 
Shape the future: Have your say on the Territory Coordinator Bill
Events to commemorate 50th anniversary of Cyclone Tracy
Katherine Hospital celebrates 90 years of community healthcare
Commemorating 50th anniversary of Cyclone Tracy
$170m investment fuels the Territory’s onshore gas development
 
Grants and Funding
 

The Aboriginal Tourism Development in NT Parks and Reserves Grant Program (Grant Program) will help NT owned and majority owned Aboriginal businesses and organisations to develop tourism product in 33 NT Joint Managed Parks; and to enable Aboriginal cultural experiences and tourism product for park visitors.
Tourism NT is providing a non-competitive funding pool of $1,400,000 (excluding GST).
Applications can be submitted for –

  • a minimum funding value of $30,000 (excluding GST)
  • up to a maximum funding value of $100,000 (excluding GST)

For further information please contact Tourism NT’s Aboriginal Tourism team at Aboriginal.tourismnt@nt.gov.au or telephone 08 8999 7420.
Applications can be made at grantsnt.nt.gov.au
Grant guidelines can be viewed here.
Click For More Information
- Reduce Day to Day Costs
- Major Grant Rounds
- Biz Secure Program 

Click HERE for more grant and funding information
 
Surf Lifesaving NT 
Please see the below link for safe swimming information in the waters surrounding the Top End. 
Safe Swimming Information Here
 
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Copyright © 2023 Tourism Top End, all rights reserved.

Our mailing address is:
GPO Box 4392, Darwin NT

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