A message from Samantha Bennett - TTE General Manager 

As we close off another year, I’d like to take a moment to reflect on everything we’ve achieved together in 2024 and express my heartfelt gratitude for your dedication and support for our tourism industry.

This year brought exciting developments, including the launch of the Million Dollar Road Trip and the Territory Tourism Discount Scheme, with the next round starting on 9 December. We experienced a bigger cruise ship season, successful marketing campaigns, more products than ever before, and increased participation in Caravan and Camping Shows – with five already planned for 2025!

Collaboration was key to our success. We spent more time engaging with members across the regions, fostering increased attendance and stronger partnerships.

A highlight of the year was the Brolga Awards, where our team proudly won the award for Best Visitor Information Services. This achievement recognises the countless hours of hard work and dedication from our incredible TTE team. I cannot thank them enough – their commitment, innovative ideas, and genuine care for our members and visitors are the foundation of our success.

A special thank you to the Board for your invaluable time and efforts, not only for our team and members but for the entire tourism industry.

To our members, thank you for your unwavering support and dedication. 2024 has been a remarkable year, and I hope you can finish it on a high note and prepare for an even bigger and better 2025.

Wishing you all a joyous holiday season! From all of us at TTE, Merry Christmas and a Happy New Year!

Meetings & Events

News and Opportunities

Take your business to the next level by harnessing the power of digital marketing.

Our free Digital Coach Program is here to help you attract more customers, increase sales, and achieve your marketing goals—no matter your experience level.

Book your session today:
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This Week's Digital Marketing Insights

1. The Ripple Effect of AI in Search: How is AI changing consumer behaviour?
AI is reshaping consumer behaviour and transforming the way we interact with online content. Learn how these changes might impact your business strategies.

2. A Very Demure 2024: The Trends That Had TikTok Buzzing This Year
Discover the trends that dominated TikTok in 2024 and kept users engaged on the world’s leading social media platform.

3.Why Australia's social media ban impacts global marketers
With the upcoming ban on social media for under-16s in Australia, marketers face a shift in strategies. Learn how this change will influence the digital landscape and reshape how businesses engage with younger audiences.

Prominent NT operators up for major awards include:

• Katherine Outback Experience, recognised for its immersive cultural shows and accessibility initiatives.
• Darwin Convention Centre, a premier venue for business events.
• Darwin Festival, celebrated for its vibrant cultural events​

For a complete list of all NT winners and finalists, including those from other regions, you can visit the official Australian Tourism Awards page.

Programs and Campaigns

Maximize Your Business Presence on the TTE Consumer Website

Your page on the Tourism Top End consumer website (www.tourismtopend.com.au) is a valuable advertising tool and one of the many benefits of being a member. Make sure it’s working hard for your business by keeping it updated!

Checklist for Your Page:

1. Update Your Images

   • Fresh, high-quality visuals can make a big impact.

2. Revise Your Business Description

   • Highlight your unique selling points to stand out.

3. Ensure Products Are Accurate and Bookable

   • Confirm your accommodation and tour products are visible and available.
   • Whether you self-manage, use a channel manager, or partner with a tour operator, ensure everything is linked and up to date.

4. Verify Bank Details

   • Accurate bank details are essential for receiving payments from TTE.

5. Review Your Cancellation Policy

   • Ensure your policy is clear and up to date for customer confidence.

6. Participate in the Territory Tourism Discount Scheme

   • Make sure your products are bookable and eligible for this popular program!

Keep your page polished to attract more bookings and showcase the best of what your business offers!

Tips and Tricks 

Top End Visitor Information Centre

With the increasing number of visitors to the Visitor Centre, our brochure supply is running low. We kindly request that you restock your brochures by delivering them to our friendly team at 6 Bennett Street.

Your brochures help ensure visitors have access to valuable information while keeping your business prominently represented. Thank you for your support!

Viking Venus Makes Its Maiden Visit to Darwin
Thursday, our staff and volunteers were delighted to step aboard the Viking Venus, an award-winning ship from the renowned Viking fleet.

Launched in 2021, this remarkable vessel boasts a sleek Scandinavian design prioritising comfort and can host up to 930 guests.

Do you need to contact our VIC staff?
Please call the VIC directly 0482 470 835 

Member Noticeboard 

The Aboriginal Tourism Development in NT Parks and Reserves Grant Program (Grant Program) will help NT owned and majority owned Aboriginal businesses and organisations to develop tourism product in 33 NT Joint Managed Parks; and to enable Aboriginal cultural experiences and tourism product for park visitors.
Tourism NT is providing a non-competitive funding pool of $1,400,000 (excluding GST).
Applications can be submitted for –

• a minimum funding value of $30,000 (excluding GST)
• up to a maximum funding value of $100,000 (excluding GST)

For further information please contact Tourism NT’s Aboriginal Tourism team at Aboriginal.tourismnt@nt.gov.au or telephone 08 8999 7420.
Applications can be made at grantsnt.nt.gov.au
Grant guidelines can be viewed here.